FOR IMMEDIATE RELEASE
Barsmith Enters Functional RTD Non-Alcoholic Category with National Launch
Austin, TX – 3/20/2026 — Barsmith, known for crafting elevated cocktail experiences, has announced the launch of its new Ready-to-Drink (RTD) Non-Alcoholic cocktail line — a functional, sparkling collection designed for modern drinkers who want great taste and a better next day.
The new lineup features three bar-inspired classics: Margarita, Hugo-style Spritz, and Paloma, available in 4-packs as well as a 6-can variety pack. Each 8oz can contains just 35 calories and is crafted with functional ingredients including L-Theanine, Magnesium, and Lemon Balm — offering a relaxed, clear-headed experience without alcohol.
As the non-alcoholic category continues to surge, Barsmith’s latest innovation meets consumers at the intersection of taste, wellness, and occasion.
“We created this line for the moments when you want the ritual and flavor of a cocktail, without reaching for alcohol,” said Bobby Angus, CEO & Co-Founder, Barsmith. “These are elevated, sparkling cocktails crafted with purpose, designed to deliver calm focus, balance, and a refreshing experience that fits seamlessly into today’s lifestyle.”
Elevated, Sparkling Non-Alcoholic Cocktails
Each flavor is inspired by timeless cocktail classics and refined for modern drinking occasions:
Margarita – Fresh citrus brightness with crisp sparkle
Spritz – Floral, refreshing, and lightly effervescent
Paloma – Vibrant grapefruit with balanced sweetness
Light and refreshing by design, the 8oz format makes them perfectly portioned for brunch, aperitif hours, social gatherings, or alcohol-free entertaining.
Mindful Ingredients With Purpose
Unlike traditional non-alcoholic beverages, Barsmith’s RTDs incorporate functional ingredients selected to complement active, balanced lifestyles:
L-Theanine – Promotes calm focus and a relaxed clarity without drowsiness
Magnesium – Supports muscle relaxation and everyday wellness
Lemon Balm – Traditionally used to help ease stress and support a sense of calm
The result is what Barsmith calls a “Relaxed, Not Buzzed” experience — delivering the social ritual without the compromise.
“We’ve spent years building Barsmith inside beverage alcohol and premium mixers, and this launch represents the natural evolution of the brand,” said David Masters, CCO & Co-Founder of Barsmith. “Consumers are demanding better for you options without sacrificing flavor or sophistication. Our RTDs deliver on taste first, with functional ingredients that support how people want to feel the next day, clear, balanced, and ready to perform.”
National Rollout
The Barsmith Non-Alcoholic RTD line is now available nationwide at Total Wine & More locations and online via Amazon, marking a significant expansion for the brand into the rapidly growing functional beverage and sober-curious markets.
With national distribution and direct-to-consumer availability, Barsmith aims to make high-quality, functional non-alcoholic cocktails more accessible than ever.
Barsmith is dedicated to crafting elevated cocktail experiences that blend quality, innovation, and approachability. From premium cocktail mixers and garnishes to ready-to-drink beverages, the brand focuses on meeting modern consumers where they are — delivering exceptional taste for every occasion.
Four Blue Palms develops and manages a portfolio of innovative beverage brands that make exceptional cocktail experiences accessible to everyone. With a focus on quality, flavor, and consumer trends, the company continues to shape the way people enjoy spirits and mixers.
For more information, visit barsmithmix.com or follow @barsmithmix on social media.
Media Contact:
Carly Houts | Marketing
carlyh@fourbluepalms.com
fourbluepalms.com | barsmithmix.com